Parts number enthusiasts take note! Imagine someone googles an OE number – and BOOM 💥 your IAM brand comes up first: “We know your problem, we are the IAM quality leader, you can buy here!” A dream for every marketing manager. But why does it often remain unfulfilled? Quite simply because many websites do not
To all brand strategists and those who want to become one: Imagine launching a lead campaign – and this time actually getting qualified leads back. No wastage, no irrelevant inquiries, but real inquiries from car technicians and/or parts distributors. Sounds like a dream? But it is a strategy. And it starts with brand marketing. 🔹 Why brand marketing first? Many
Dear marketing enthusiasts, Too many B2B companies still rely too much on SEA (Search Engine Advertising). But is SEA really still the be-all and end-all for sustainable success on google? No! Although SEA can be a component of any online marketing strategy, it is no longer enough on its own to position yourself successfully on google. 🔍
Dear marketing enthusiasts, Today we’re talking about the 60/40 rule – a concept from Les Binet and Peter Field that optimally divides B2B marketing budgets between long-term branding and short-term performance marketing. 60% branding – 40% performance: 💡 Why is this so relevant in the aftermarket? In complex purchasing processes, branding is crucial in order to remain top-of-mind
