Parts number enthusiasts take note. Our penultimate newsletter How to become visible when searching for an OE number triggered a number of questions. Basically about one topic: Why are OE numbers googled at all? The answer is simple – because there is a need: 📦 The part is not available from the main supplier 🔍
Display ads – everyone knows them, many use them, but do they really bring the desired success? 🤔 In a world where ad blockers are on the rise, AMupdate.de can still display banners. The only question that remains is: do display ads still make sense or are they just a budget grab? When display ads
Parts number enthusiasts take note! Imagine someone googles an OE number – and BOOM 💥 your IAM brand comes up first: “We know your problem, we are the IAM quality leader, you can buy here!” A dream for every marketing manager. But why does it often remain unfulfilled? Quite simply because many websites do not
To all brand strategists and those who want to become one: Imagine launching a lead campaign – and this time actually getting qualified leads back. No wastage, no irrelevant inquiries, but real inquiries from car technicians and/or parts distributors. Sounds like a dream? But it is a strategy. And it starts with brand marketing. 🔹 Why brand marketing first? Many
