BUY clicks on Google or social media Paid clicks – This is a means of obtaining clicks in the short term. It is often used by agencies that primarily operate in the B2C market. Of course, clicks are the metric by which online marketing in the automotive aftermarket is measured. They are measurable and appear

“We’re putting the brand campaign on hold for now.” A phrase that is often heard in many marketing departments – especially when budgets are tight and the focus is on Automechanika. Read also: Display advertising: The conversion turbo. It doesn’t sound logical. It’s also risky. Because brand communication is not a switch that you can simply turn

“Just put up a banner” – that was once the case. In the automotive aftermarket, display advertising is often still reduced to classic functions: creating visibility, displaying the brand logo, generating presence. But that’s not enough. Read also: Marketing? No, thanks! That’s doing my parts wholesaler 💡  Used correctly, it becomes a strategic control tool. Here, brand

Leads, clicks, conversions – they’re all important. 👉 But what happens when marketing in the automotive aftermarket only invests where the results are immediately visible? The answer: the funnel tips over. 🔁 Many brands focus on the lower part of the marketing funnel – i.e., performance and activation. These are the links purchased on Google