Performance, creativity or AI? The answer is clear: sustainable brand building only happens through synergy. Everyone talks about performance marketing as the most important lever. Well, not really in the aftermarket.  Performance marketing only works if technicians also trust the brand.  While a large proportion of marketing managers in the CMO Insights Report (mostly B2C) do use

You’ve optimized your website for Google – great! But can you also be found on LLMs like ChatGPT or Google Gemini? GEO (Generative Engine Optimization) marks the next level in online marketing. AI systems provide direct answers instead of traditional search results. Those who appear there gain visibility without the ranking battle. Our news portal AMupdate.de is also

BUY clicks on Google or social media Paid clicks – This is a means of obtaining clicks in the short term. It is often used by agencies that primarily operate in the B2C market. Of course, clicks are the metric by which online marketing in the automotive aftermarket is measured. They are measurable and appear

“We’re putting the brand campaign on hold for now.” A phrase that is often heard in many marketing departments – especially when budgets are tight and the focus is on Automechanika. Read also: Display advertising: The conversion turbo. It doesn’t sound logical. It’s also risky. Because brand communication is not a switch that you can simply turn