For a long time, impressions and reach in the automotive aftermarket were a straightforward discipline: listed in parts distributors catalogs, exhibited at trade fairs, distributed brochures, or placed advertisements in trade journals was visible.  From print to omnipresent 🧐 Print media is losing its reach – not because print is disappearing completely, but because the information

⚽📺 Anyone who watches football regularly is familiar with them: the banner ads around the pitch. B2C end-user brands are present throughout the entire season – week after week. Coincidence? Not at all. There is a clear strategy behind this that can be applied surprisingly well to marketing in the aftermarket.  Continuity creates trust – and

Why is this statement not enough?  🚛  Suppliers in the aftermarket rely on the traditional  distribution channel via parts wholesalers / parts distributors. Sure, these parts distributors have well-established sales teams, a large portfolio, and also take care of marketing measures – but is that really enough to position YOUR brand visibly and successfully in the market? 🧐

When it comes to branding, many people immediately think of attractive logos and image campaigns. But what about the impact on sales? It’s crystal clear and measurable! 💡 Here are 5 powerful effects of brand marketing that have a direct impact on your sales figures: 📈 Increasing search volume       More people are searching/googling