⚽📺 Anyone who watches football regularly is familiar with them: the banner ads around the pitch. B2C end-user brands are present throughout the entire season – week after week. Coincidence? Not at all. There is a clear strategy behind this that can be applied surprisingly well to marketing in the aftermarket. Continuity creates trust – and
Why is this statement not enough? 🚛 Suppliers in the aftermarket rely on the traditional distribution channel via parts wholesalers / parts distributors. Sure, these parts distributors have well-established sales teams, a large portfolio, and also take care of marketing measures – but is that really enough to position YOUR brand visibly and successfully in the market? 🧐
When it comes to branding, many people immediately think of attractive logos and image campaigns. But what about the impact on sales? It’s crystal clear and measurable! 💡 Here are 5 powerful effects of brand marketing that have a direct impact on your sales figures: 📈 Increasing search volume More people are searching/googling
Are you also looking for quick clicks?Or is long-term success important to you? Many aftermarket companies focus their online marketing budget almost exclusively on performance marketing—because it delivers quick clicks. But if you only focus on short-term success, you’re missing out on huge potential. 🙋♂️ Because brand building – talking about real brand marketing –
