Display ads – everyone knows them, many use them, but do they really bring the desired success? 🤔
In a world where ad blockers are on the rise, AMupdate.de can still display banners.
The only question that remains is: do display ads still make sense or are they just a budget grab?
When display ads make sense ✅
Display advertising can be extremely effective – if used correctly:
✔ Branding & awareness: perfect for making brands visible and memorable.
Retargeting: Retargeting visitors who have already shown interest and leading them to conversion.
✔ Visual storytelling options: Animated banners or interactive ads attract more attention than static images.
When display ads burn money 🔥
🚫 Incorrectly selected target groups: If you place ads indiscriminately, you are burning your budget without any effect. AMupdate.de is home to automotive technicians and parts distributors.
🚫 Lack of creativity: Boring banners get lost in the crowd and are simply ignored. Read also: Which banner is the best?
🚫 Lack of strategy: Without a clear goal and measurability, display advertising remains a blind flight.
Conclusion: Use display ads with a strategy!
Display ads are not a sure-fire success – but with a clever choice of target group, an appealing design and a well thought-out retargeting strategy, they can be a powerful online marketing tool.
➡ Want to get more performance out of your display ads? We’ll show you how! 🚀
