Dear marketing enthusiasts, Too many B2B companies still rely too much on SEA (Search Engine Advertising). But is SEA really still the be-all and end-all for sustainable success on google? No! Although SEA can be a component of any online marketing strategy, it is no longer enough on its own to position yourself successfully on google. 🔍

Dear marketing enthusiasts, Today we’re talking about the 60/40 rule – a concept from Les Binet and Peter Field that optimally divides B2B marketing budgets between long-term branding and short-term performance marketing. 60% branding – 40% performance: 💡 Why is this so relevant in the aftermarket? In complex purchasing processes, branding is crucial in order to remain top-of-mind

Hello everyone and welcome to 2025. Everyone is now back from their well-deserved vacation. The budget planning is complete. And now it’s time to choose the right channels to get started. 🚀 Here are a few considerations: Data is king! Your products must be correctly referenced and findable in TecDoc. This is the most essential way to ensure

Happy New Online Marketing – Year!  Sichtbarkeit ist alles auch im Jahr 2025! Wer in Erinnerung bleiben will, muss dafür sorgen, dass die Botschaft und die Marke nachwirken. Wenn Die Kfz-Mechatroniker nicht nur die Message, sondern auch Deine Marke im Kopf behält, hast Du das Ziel erreicht. Doch wie schaffst Du das? Der Schlüssel liegt darin,