The year 2025 is nearly through – and you haven’t even started yet? If you want to be visible in the automotive aftermarket, you need a clear plan. Between new platforms and constantly changing SEO algorithms, the question arises:
Which online marketing actions really work this year?
Here are our top recommendations for successful online marketing actions that you can implement immediately.
1️⃣ Video-first strategy
Short videos in B2B? Yes! Whether product insights, how-to clips, or event highlights – moving images also dominate in the professional environment.
2️⃣ SEO: User intent first
In 2025, Google rewards not only keywords, but also content that exactly matches search intentions. Invest in in-depth content analysis and adjust your page structure accordingly. An example: How to become visible in an OE number search
3️⃣ Branding
Visuals on news portals such as AMupdate.de increase brand awareness in the long term. More awareness = more sales! Find out more here: Why is branding so crucial in the aftermarket?
4️⃣ Social media
Instagram Reels, YouTube Shorts, and Facebook Feed can generate inquiries and increase brand awareness—provided that the content delivers real added value. Want to learn more about content marketing? Here are the advantages of content marketing
💡 Our tip: The most successful 2025 campaigns combine several of these measures in a clear customer journey – from initial visibility to completion. Brand awareness as a service – it’s that simple
👉 Want more insights?
Aftermarket Online Marketing
