Brand awareness is not a “nice-to-have” – it is a crucial performance factor! If you want to stand out in Google searches, you first have to get into the minds of your target audience. And this is precisely where the big opportunity lies for aftermarket brands in the B2B environment. 🔍💥
📈 Branded search = the new performance KPI
How often is your brand actively searched for? The volume of brand-specific search queries (“branded search”) is a clear indicator of your brand strength. This is particularly relevant for wholesalers and workshop relationships, because:
➡️ Technicians specifically google suppliers and brands.
➡️ Every percentage point of increased awareness directly increases your search volume.
🧠 Nielsen: Awareness contributes to sales
A meta-analysis by Nielsen sums it up:
👉 For every point of increase in awareness, sales increase by approx. 1%.
A clear ROI factor when it comes to marketing efficiency – especially in highly competitive aftermarket niches.
🚘 Study from the automotive industry: Visibility generates demand
Current research from the automotive sector proves:
✅ Correlation between brand awareness & purchase interest.
➡️ Meaning: Those who are visible become the active choice.
And that applies not only to TikTok – but also to Google, Facebook, and AMupdate.de
Conclusion: Visibility on Google starts with brand strength.
If you want to win digitally, you must first invest in brand awareness – not just keywords.
👉 And best of all, branded traffic often converts better, is cheaper, and strengthens your market position at the same time. 🏁
Curious to see what that might look like for you?
👉 Get started now
