Did you see it too?
Alex Schultz, CMO & VP Analytics at Meta, explains in his LinkedIn article “Can we please kill ‘performance marketing” that he now hates the term „performance marketing” because it is often misunderstood and seen as the opposite of branding.
The fact is, good branding always delivers measurable performance. Whether it’s an event, campaign, or brand building—when implemented correctly, all marketing measures achieve results. The goal is therefore to view branding and performance not separately, but as a single entity.
💡 This is especially true in the automotive aftermarket, where there is no direct distribution of advertising industry brands. And the fact that other important parameters such as availability and experience with the brand are also taken into account when placing an order. This means that performance marketing only works to a limited extent.
🙋♂️ Read also: Brand marketing first, then leads! This is how it’s done?
This makes it all the more important to continuously build brand awareness. Ideally, this should be done across various channels in parallel, such as content marketing via social media, SEO for Google, and visuals in trade magazines such as AMupdate.de.
To implement this, we have developed Brand Awareness as a Service to continuously increase brand awareness in the automotive aftermarket.
👉 Do you have any questions? Would you like more input on specific topics or do you need support to implement all of this? Let me know. 🙋♂️
