Display ads: a waste of money or a performance booster? 🎯

Display ads – everyone knows them, many use them, but do they really bring the desired success? 🤔

In a world where ad blockers are on the rise, AMupdate.de can still display banners. 

The only question that remains is: do display ads still make sense or are they just a budget grab?

When display ads make sense ✅

Display advertising can be extremely effective – if used correctly:

✔ Branding & awareness: perfect for making brands visible and memorable.

Retargeting: Retargeting visitors who have already shown interest and leading them to conversion.

✔ Visual storytelling options: Animated banners or interactive ads attract more attention than static images.

When display ads burn money 🔥

🚫 Incorrectly selected target groups: If you place ads indiscriminately, you are burning your budget without any effect. AMupdate.de is home to automotive technicians and parts distributors. 

🚫 Lack of creativity: Boring banners get lost in the crowd and are simply ignored. Read also: Which banner is the best?

🚫 Lack of strategy: Without a clear goal and measurability, display advertising remains a blind flight. 

Conclusion: Use display ads with a strategy!

Display ads are not a sure-fire success – but with a clever choice of target group, an appealing design and a well thought-out retargeting strategy, they can be a powerful online marketing tool.

➡ Want to get more performance out of your display ads? We’ll show you how! 🚀