When it comes to branding, many people immediately think of attractive logos and image campaigns. But what about the impact on sales? It’s crystal clear and measurable! 💡

Here are 5 powerful effects of brand marketing that have a direct impact on your sales figures:

📈 Increasing search volume       
More people are searching/googling specifically for your brand or products.

🔍 Higher CTR in performance campaigns
Technicians click more often on the internet and in the parts catalog—they know and trust your brand.

🛒 Better conversion rate
Trust lowers the barrier to purchase. From clicking to adding to cart.

💸 Lower customer acquisition costs
New customers cost less—because they already know you.

🔁 Higher lifetime value
Brand loyalty leads to repeat purchases and greater loyalty.

➡️ In short:
A strong brand makes your performance channels more efficient and cost-effective. The better the brand value, the easier it is to sell – and the more you earn at the end of the day. 🚀

With “Brand Awareness as a Service – it’s that simple,” you can take your brand where it really counts: into the minds of decision-makers and mechanics! 🔧📲

Are you also looking for quick clicks?
Or is long-term success important to you?

Many aftermarket companies focus their online marketing budget almost exclusively on performance marketing—because it delivers quick clicks. But if you only focus on short-term success, you’re missing out on huge potential.

🙋‍♂️ Because brand building – talking about real brand marketing – doesn’t work immediately, but it does have a lasting effect. It creates trust, emotionality, and preference. And these are the factors that determine whether your part will be purchased at all. Read also: Why is branding so crucial in the aftermarket?

Why is brand marketing so effective?

Brand awareness campaigns start much earlier in the customer journey. Namely, in the mind of the automotive technician:

➡️ Awareness
People prefer to buy what they know. Without awareness, there is no conversion.

➡️ Trust
Brands that are present appear more credible and high-quality.

➡️ Connection
Emotions influence purchasing decisions more than facts.

➡️ Top-of-the-mind
When the impulse to buy arises, the brand that first comes to mind is the deciding factor.

💡 Brand marketing paves the way for later sales success – often long before a product is even sought after.

👉  Do you have any questions? Would you like more input on specific topics or do you need support to implement all of this? Let me know. 🙋‍♂️

👉 Want more insights? Click here:
Aftermarket Online Marketing

Let’s review: The customer journey does not begin with a click, but with the first impression. 🧩

💡 Display ads are effective precisely where potential customers are not yet actively looking for solutions but are open to new ideas. For example, in trade journals such as AMupdate.de. In marketing speak, this means generating attention in the awareness and consideration phases. Specifically, this means:

➡️ Arousing interest with narratives
➡️ Creating reach and visibility
➡️ Strengthening brand awareness and recognition

What are many people doing wrong?

Relying solely on performance marketing: Google Ads, email, or retargeting. And then counting clicks. This falls short. This way, we only reach existing customers or technicians who already have an interest in buying. So, new customer acquisition? Not happening. Long-term growth? Stagnant.

Why is display advertising indispensable?

Display is not a nice-to-have. It is:

➡️ A door opener for performance campaigns
➡️ Background noise that increases search volume and click probability
➡️ An amplifier that builds trust and conveys brand promises

Those who integrate display win!

➡️ More searches for your own brand
➡️ New target groups through data-based targeting
➡️ Higher conversion chances through pre-informed users

👉  Do you have any questions? Would you like more input on specific topics or do you need support to implement all of this? Let me know. 🙋‍♂️

Did you see it too?

Alex Schultz, CMO & VP Analytics at Meta, explains in his LinkedIn article “Can we please kill ‘performance marketing” that he now hates the term „performance marketing” because it is often misunderstood and seen as the opposite of branding.

The fact is, good branding always delivers measurable performance. Whether it’s an event, campaign, or brand building—when implemented correctly, all marketing measures achieve results. The goal is therefore to view branding and performance not separately, but as a single entity.

💡 This is especially true in the automotive aftermarket, where there is no direct distribution of advertising industry brands. And the fact that other important parameters such as availability and experience with the brand are also taken into account when placing an order. This means that performance marketing only works to a limited extent.

🙋‍♂️ Read also: Brand marketing first, then leads! This is how it’s done?

This makes it all the more important to continuously build brand awareness. Ideally, this should be done across various channels in parallel, such as content marketing via social media, SEO for Google, and visuals in trade magazines such as AMupdate.de.

To implement this, we have developed Brand Awareness as a Service to continuously increase brand awareness in the automotive aftermarket.

👉 Do you have any questions? Would you like more input on specific topics or do you need support to implement all of this? Let me know. 🙋‍♂️

In a world where we are overwhelmed with thousands of advertising messages every day, only one brand wins: the one that is seen, remembered, and recognized.

Display advertising is the digital shop window for this—and an integral part of successful brand communication.

In the automotive spare parts industry in particular, attention is the first and most important step in staying top of mind with technicians. Read also: Brand awareness as a service – it’s that simple

👀 Attention

An advertising banner often has only fractions of a second to stand out in a sea of impressions. Every detail counts here: strong brand colors, concise claims, and a creative design that immediately anchors the brand.

With targeted advertising on relevant specialist portals such as AMupdate.de or AMtalk.de, your message lands right in front of the eyes of decision-makers.

💡 Interest

Visibility alone is not enough. The banner must arouse curiosity and encourage readers to continue reading or clicking. This is achieved through emotional imagery, clear messages, and value-added communication—for example, exclusive insights, innovations, or strong USPs that make people want to get to know the brand better.

The side effect: Desire & Action

Even if brand awareness is the main focus, strong attention and aroused interest automatically lay the foundation for later purchasing decisions. Well-placed brand messages stick in the mind and shorten the path to conversion later on. Read also: 60% brand. 40% activation = 100% impact

📊 Why this matters for your brand:

1️⃣ Increases recognition among your target group
2️⃣ Positions you as a relevant player in the market
3️⃣ Builds long-term trust and brand loyalty

🚀 AMrocket makes your brand visible.

With data-driven targeting and a clear focus on attention and interest, we bring your message exactly where it will have an impact.

👉 Want more insights?
Aftermarket Online Marketing

The year 2025 is nearly through – and you haven’t even started yet? If you want to be visible in the automotive aftermarket, you need a clear plan. Between new platforms and constantly changing SEO algorithms, the question arises: 

Which online marketing actions really work this year?

Here are our top recommendations for successful online marketing actions that you can implement immediately. 

1️⃣ Video-first strategy

Short videos in B2B? Yes! Whether product insights, how-to clips, or event highlights – moving images also dominate in the professional environment.

2️⃣  SEO: User intent first

In 2025, Google rewards not only keywords, but also content that exactly matches search intentions. Invest in in-depth content analysis and adjust your page structure accordingly. An example: How to become visible in an OE number search

3️⃣ Branding

Visuals on news portals such as AMupdate.de increase brand awareness in the long term. More awareness = more sales! Find out more here: Why is branding so crucial in the aftermarket?  

4️⃣  Social media

Instagram Reels, YouTube Shorts, and Facebook Feed can generate inquiries and increase brand awareness—provided that the content delivers real added value. Want to learn more about content marketing? Here are the advantages of content marketing

💡 Our tip: The most successful 2025 campaigns combine several of these measures in a clear customer journey – from initial visibility to completion. Brand awareness as a service – it’s that simple

👉 Want more insights?
Aftermarket Online Marketing

Brand awareness is not a “nice-to-have” – it is a crucial performance factor! If you want to stand out in Google searches, you first have to get into the minds of your target audience. And this is precisely where the big opportunity lies for aftermarket brands in the B2B environment. 🔍💥

📈 Branded search = the new performance KPI

How often is your brand actively searched for? The volume of brand-specific search queries (“branded search”) is a clear indicator of your brand strength. This is particularly relevant for wholesalers and workshop relationships, because:

➡️ Technicians specifically google suppliers and brands.
➡️ Every percentage point of increased awareness directly increases your search volume.

🧠 Nielsen: Awareness contributes to sales

A meta-analysis by Nielsen sums it up:

👉 For every point of increase in awareness, sales increase by approx. 1%.

A clear ROI factor when it comes to marketing efficiency – especially in highly competitive aftermarket niches.

🚘 Study from the automotive industry: Visibility generates demand

Current research from the automotive sector proves:

✅ Correlation between brand awareness & purchase interest.
➡️ Meaning: Those who are visible become the active choice.

And that applies not only to TikTok – but also to Google, Facebook, and AMupdate.de

Conclusion: Visibility on Google starts with brand strength.

If you want to win digitally, you must first invest in brand awareness – not just keywords.

👉 And best of all, branded traffic often converts better, is cheaper, and strengthens your market position at the same time. 🏁

Curious to see what that might look like for you?
👉 Get started now

Many marketing teams focus everything on performance – but that’s not enough. If you want to grow in the long term, you need both: brand building and activation. The solution? The 60:40 rule.  In complex purchasing processes, branding is crucial in order to remain top-of-mind and in the relevant set. At the same time, performance campaigns ensure short-term action.

💡 60% for brand building: strengthens your image, builds trust – and has a lasting impact on your sales.

✨ 40% for activation: Brings quick sales peaks – but only efficient if the brand is strong.

🎯 Thinking short-term = losing impact.

If you only activate, you burn through budget in the long term. Only with a strong brand behind you can ads & campaigns develop their full power. Read also: 60/40 rule – The perfect marketing mix

👉 This is exactly where we come in:

With Brand Awareness as a Service, we provide you with a ready-to-use package that reflects precisely this balance – measurable, scalable, efficient.

What’s inside?

✅ Visibility on AMupdate.de

✅ Content & newsletter marketing

✅ Visual & social pushes

✅ Campaigns with reporting & expert support

📊 Want to know if your budget mix fits the 60:40 rule?

Let’s take a look together.

👉 Secure your package now & grow visibly