Everyone, who attend Automechanika should forward this mail to
the online marketing team!
Strong trade-show presence, product launches and thousands of conversations – but what happens to all that attention once Automechanika is over?
Automechanika is over. The booths have been dismantled, leads have (hopefully) entered CRM systems and the first success stories have been published.
But looking at the publicly visible online activities of major aftermarket companies, one thing stands out: There is surprisingly little continuous digital marketing building on the attention generated during the show.🙉
Of course, there is post-show communication. But only a minority of companies share impressions, product innovations and visitor numbers. And if so, much of this activity remains PR-driven and short-term rather than part of a continuous digital brand-awareness strategy.
❤️ Turn Automechanika Attention into Brand Awareness
Companies invest significant budgets in Automechanika – and for several days they achieve something extremely valuable: Attention. But attention has a short lifespan.
This is exactly where continuous digital brand-awareness campaigns should take over.
A technician who saw a product demonstration in Frankfurt should encounter that brand again afterwards. A distributor who discussed a new product should continue seeing it in their professional media environment. And workshops that did not attend the show should still be reached with the key innovations.
Automechanika also produces enormous amounts of potential content: demonstrations, expert interviews, videos, images, technical explanations and product stories. If you do not use this, I am honest with you:
This is by far, the most expensive Automechanika mistake!
Instead of using this material for a handful of post-show posts, brands can turn it into months of digital communication across social media, industry platforms, newsletters, video and targeted B2B advertising for examples at AMupdate.de
🍫 The Takeaway
👉 Automechanika creates the initial attention.
👉 Continuous online marketing keeps the brand in the market.
👉 Automechanika should be the beginning of the next phase of your campaign
🙋♂️ Looking to extend your reach?
At AMrocket GmbH, we help aftermarket brands to reach technicians, workshop owners, parts distributors and decision-makers through targeted content marketing, newsletter campaigns, and visuals at AMupdate.de. Let’s make sure your Automechanika awareness keeps working long after the exhibition closes.
