From “Make me a flashing banner” to “omnichannel campaigns.” Yes, we’ve come a long way.
Display advertising, content marketing, and targeted social media ads. The goal: to sustainably boost brand awareness among auto repair shops, parts distributors, and the industry.
That’s exactly why we use our news website AMupdate.de – with the latest news for auto repair shops and the parts distributors. Through high-quality content, we create visibility where decision-makers, technicians, and industry experts search for relevant information every day.
đź’ˇ From News Engine to Search Engine
To offer our approximately 500 daily readers additional value, we’ve introduced a new search feature on AMupdate: an error code search engine.
Because we know from everyday workshop experience: error codes often need to be interpreted. Technicians search online for possible causes, suggested solutions, or discussions regarding specific error codes. Our search engine addresses this need.
It searches relevant industry forums and analyzes which causes are most frequently cited for a given error code. Based on this, the most likely possible cause is displayed—practical, fast, and direct.
đź“Š New Opportunities for Advertising Partners
Because when technicians are actively searching for error codes, causes, and solutions, they are in a particularly relevant moment of information-seeking. That is exactly where we can place relevant advertising banners and brand messages – right in the immediate context:
🤖 What’s going on here?
Behind the scenes of this search engine is our research and innovation project: AMboost.io = The intelligent search engine for automotive experts.
