Many marketing teams focus everything on performance – but that’s not enough. If you want to grow in the long term, you need both: brand building and activation. The solution? The 60:40 rule. In complex purchasing processes, branding is crucial in order to remain top-of-mind and in the relevant set. At the same time, performance campaigns ensure short-term action.
💡 60% for brand building: strengthens your image, builds trust – and has a lasting impact on your sales.
✨ 40% for activation: Brings quick sales peaks – but only efficient if the brand is strong.
🎯 Thinking short-term = losing impact.
If you only activate, you burn through budget in the long term. Only with a strong brand behind you can ads & campaigns develop their full power. Read also: 60/40 rule – The perfect marketing mix
👉 This is exactly where we come in:
With Brand Awareness as a Service, we provide you with a ready-to-use package that reflects precisely this balance – measurable, scalable, efficient.
What’s inside?
✅ Visibility on AMupdate.de
✅ Content & newsletter marketing
✅ Visual & social pushes
✅ Campaigns with reporting & expert support
📊 Want to know if your budget mix fits the 60:40 rule?
Let’s take a look together.
