Parts number enthusiasts take note.
Our penultimate newsletter How to become visible when searching for an OE number triggered a number of questions. Basically about one topic:
Why are OE numbers googled at all?
The answer is simple – because there is a need:
📦 The part is not available from the main supplier
🔍 To identify an IAM part
💰 Price comparison with B2C webshops
🧑🔧 Drivers google themselves
Yes, that’s right. More and more end users are searching for spare parts on their own – often based on the OE number given to them by the workshop. Sounds like the garage is cutting itself off, doesn’t it?
Not at all! A garage that supports its customers in financial distress gains trust. And trust is the most valuable asset in automotive service.
If you order a part yourself today and visit your trusted mechanic tomorrow to have it fitted, you’re sure to come back for the next tire change, oil change and emergency.
👉 For marketers, this means that part numbers are not “dry catalog data”, but search terms with purchase intent. If your website or landing pages are optimized for these numbers, you will be visible when it counts.
