For a long time, impressions and reach in the automotive aftermarket were a straightforward discipline: listed in parts distributors catalogs, exhibited at trade fairs, distributed brochures, or placed advertisements in trade journals was visible.
From print to omnipresent
🧐 Print media is losing its reach – not because print is disappearing completely, but because the information behavior of target groups has changed radically. Workshop owners, dealers, and decision-makers are digitally active: mobile, situational, cross-channel. Read also: Marketing? NO! That is doing my wholesaler
✅ Visibility no longer follows distribution, but the moment.
👉 If you want to be visible today, you have to be where your target group is – not where you think they are. The new standard is called omni-channel. Read also: Content, ads & aftermarket – the perfect match
What does this mean for aftermarket marketing?
🔁 Programmatic advertising makes impressions and reach plannable, scalable, and controllable.
With digital campaigns, we reach exactly the people we want to reach – at the right time, in the right context, with the optimal frequency.
✅ Impressions are no longer a media issue. It is a strategic question.
👉 Because without upstream visibility, even the best trade fair appearance or performance campaign loses its impact. Demand does not arise only when someone clicks – but at the moment of digital presence.
