Parts number enthusiasts take note!
Imagine someone googles an OE number – and BOOM 💥 your IAM brand comes up first:
“We know your problem, we are the IAM quality leader, you can buy here!”
A dream for every marketing manager. But why does it often remain unfulfilled?
Quite simply because many websites do not align their SEO strategy with the reality of the car technicians. Technicians don’t have time for long searches – they want to quickly find an option for the OE number mentioned!
If your brand doesn’t come up, the buyer will go to another brand. Read also: More visibility, more trust, more sales.
🔥 The solution: in pole position with SEO
Do you want your brand to be at the top of OE number searches? Then you need a clear strategy:
✅ Use OE numbers cleverly: Every product page must contain the relevant OE numbers – technically cleanly stored & easy for Google to read.
✅ Snippets & structure: Use structured data to signal to Google: “Here’s exactly the part you’re looking for!”.
✅ Fast loading times & mobile optimization: Workshops often search via smartphone/tablet – if your site is too slow, you’re out.
💡 Marketing Tip: If your brand remains invisible in a typical OE number search, you’re losing out. Time to change that!
👉 How visible is your brand really? Let’s have a chat. More Aftermarket Online Marketing Learnings: Click here!
