| Dear marketing enthusiasts, Too many B2B companies still rely too much on SEA (Search Engine Advertising). But is SEA really still the be-all and end-all for sustainable success on google? No! Although SEA can be a component of any online marketing strategy, it is no longer enough on its own to position yourself successfully on google. 🔍 Organic traffic as a long-term lever While SEA delivers quick successes and traffic boosts on google, this is heavily dependent on the budget. As soon as the campaign stops, traffic also drops significantly. This is where organic traffic comes into play: SEO (Search Engine Optimization) optimized websites bring sustainable streams of visitors over time – without constant investment. The logic: more visibility, more trust, more sales! 👉 The mix makes the difference The key lies in the interplay between “SEO craftsmanship” and high-quality content. With relevant, well-placed content, your website will be found easily and we can position your brand values well, e.g. you are a problem solver, quality leader, price leader, etc. This creates trust – an invaluable advantage in the aftermarket, where purchasing decisions are often based on strong relationships. 💡 Our tip: Create added value Companies that focus on organic traffic with a well-planned SEO approach achieve sustainable and measurable success. Make sure your content is relevant for technicians and/or parts dealers and optimize it continuously. This will drive more traffic and position your brand more successfully. SEA remains a powerful tool, but to really stand out in today’s competitive market, you need a sustainable SEO strategy! Let’s take your google visibility to the next level! 🚀 Your most successful year! 📈 Do you have any questions? Would you like more input on certain topics or do you need support to implement all this? Just let me know. |
🚀 B2B marketing: Why SEA alone is no longer enough
