Many marketing teams focus everything on performance – but that’s not enough. If you want to grow in the long term, you need both: brand building and activation. The solution? The 60:40 rule. In complex purchasing processes, branding is crucial in order to remain top-of-mind and in the relevant set. At the same time, performance
Summer is hot and so are we The wish list of management and marketing is clear: ✅ More impressions. ✅ Lasting visibility. ✅ More brand awareness. ✅ Keeping the budget under control. But how can you handle this with ease? This is exactly where we come in: With over 10 years of experience in online
Own brands from manufacturers, re-packers and parts distributors have long been part of everyday life in the aftermarket. But how do you manage to position your own brand correctly and gain the trust of your target group e.g. car technicians? 🤔 Here are some tips to help you successfully establish your brand in the aftermarket
To all brand strategists and those who want to become one: Why is branding so crucial to your success in the aftermarket? Most automotive technicians do not immediately need the advertised product when they see your ad. This means that lead generation measures in the online aftermarket often come to nothing. Especially if sufficient brand
