Did you see it too? Alex Schultz, CMO & VP Analytics at Meta, explains in his LinkedIn article “Can we please kill ‘performance marketing” that he now hates the term „performance marketing” because it is often misunderstood and seen as the opposite of branding. The fact is, good branding always delivers measurable performance. Whether it’s

In a world where we are overwhelmed with thousands of advertising messages every day, only one brand wins: the one that is seen, remembered, and recognized. Display advertising is the digital shop window for this—and an integral part of successful brand communication. In the automotive spare parts industry in particular, attention is the first and

The year 2025 is nearly through – and you haven’t even started yet? If you want to be visible in the automotive aftermarket, you need a clear plan. Between new platforms and constantly changing SEO algorithms, the question arises:  Which online marketing actions really work this year? Here are our top recommendations for successful online

Brand awareness is not a “nice-to-have” – it is a crucial performance factor! If you want to stand out in Google searches, you first have to get into the minds of your target audience. And this is precisely where the big opportunity lies for aftermarket brands in the B2B environment. 🔍💥 📈 Branded search =