To all brand strategists and those who want to become one: Why is branding so crucial to your success in the aftermarket? Most automotive technicians do not immediately need the advertised product when they see your ad. This means that lead generation measures in the online aftermarket often come to nothing. Especially if sufficient brand

Parts number enthusiasts take note. Our penultimate newsletter How to become visible when searching for an OE number triggered a number of questions. Basically about one topic: Why are OE numbers googled at all? The answer is simple – because there is a need: 📦 The part is not available from the main supplier 🔍

Display ads – everyone knows them, many use them, but do they really bring the desired success? 🤔 In a world where ad blockers are on the rise, AMupdate.de can still display banners.  The only question that remains is: do display ads still make sense or are they just a budget grab? When display ads

Parts number enthusiasts take note!  Imagine someone googles an OE number – and BOOM 💥 your IAM brand comes up first: “We know your problem, we are the IAM quality leader, you can buy here!” A dream for every marketing manager. But why does it often remain unfulfilled? Quite simply because many websites do not