The year 2025 is nearly through – and you haven’t even started yet? If you want to be visible in the automotive aftermarket, you need a clear plan. Between new platforms and constantly changing SEO algorithms, the question arises: Which online marketing actions really work this year? Here are our top recommendations for successful online
Brand awareness is not a “nice-to-have” – it is a crucial performance factor! If you want to stand out in Google searches, you first have to get into the minds of your target audience. And this is precisely where the big opportunity lies for aftermarket brands in the B2B environment. 🔍💥 📈 Branded search =
Trade journal meets performance marketing It’s clear: online marketing in the aftermarket needs more than clicks. It needs trust, relevance – and a real brand presence with the right target group. This is precisely why AMupdate.de exists – our own specialist newspaper for the industry. 👉 With us, your campaign runs exactly where it will have the greatest
Many marketing teams focus everything on performance – but that’s not enough. If you want to grow in the long term, you need both: brand building and activation. The solution? The 60:40 rule. In complex purchasing processes, branding is crucial in order to remain top-of-mind and in the relevant set. At the same time, performance
